Gucci enters Formula 1: Alpine expects a big change from 2027
The luxury fashion brand Gucci has since season 2027 become the title partner of the Alpine team in Formula 1. The combination of fashion and motorsport immediately brought great attention to fans and social networks.
Formula 1 gets another strong connection to the world of luxury and fashion. Since 2027, the Gucci brand will become the leading partner of the Alpine team, which is to be newly named Gucci Racing Alpine Formula One Team.
It's not just a classic sponsorship logo. The partnership has a significant impact on the entire visual identity of the team, including colours and marketing presentations. Fans are therefore already speculating on what the monopost in the iconic shades of Gucci will look like.
It's an important step for Alpine beyond the track. In recent years, the team has been trying to find stability and a stronger position in the starting field. A connection with such a famous luxury brand can bring him more attention, a new audience and a stronger image.
On the Internet, the news quickly spread thanks to an unconventional combination of motorsport and high fashion. Some fans are looking forward to the team's new look, others are making memes of the partnership and solving how much the future team merch will cost.